Thursday, May 8, 2008

Tipping Points

I’m finally reading Malcolm Gladwell’s The Tipping Point, an engaging exploration of how social trends ignite and spread.

It brings to mind an email from a friend who owns a restaurant franchise. He sees people do the same thing at the same time, seemingly out of nowhere:

Sunday was only moderately busy, with lunch rush ending early at about 12:30. Then at 2:50, we had 10 large orders within a 10-minute period. All 10 included a taco pizza.

We see it all the time in all areas of the business: one day everyone pays with checks, one day with credit cards, one day with twenties, one day with exact change, one day with fifties. One day everyone wants breasts, one day thighs, legs, wings, mashed potatoes, green beans, coleslaw, ranch dressing, deep dish crust, original crust, thin crust, on and on and on. Something clearly affects us that we are unaware of.

What trend (repetition) can you weave in to deepen your current piece of writing?

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